Greek Translation and the Web

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• Dimitris 22:30 on 15/02/2011 Permalink
  Tags: SEO ( 12 ), SEO tool, SEO μετάφραση ( 4 )   

  Μη προσωποποιημένα αποτελέσματα στο Google 

  

  Η προβολή μη προσωποποιημένων αποτελεσμάτων στο Google είναι απαραίτητη για έναν επαγγελματία στη Βελτιστοποίηση Ιστοσελίδων για τις Μηχανές Αναζήτησης (SEO), καθώς πρέπει να είναι σε θέση να γνωρίζει με ακρίβεια την εξέλιξη της εκστρατείας του. Ο καθορισμός της μη προσωποποιημένης αναζήτησης μπορεί να γίνει με δύο απλούς τρόπους:

  1) Προσθήκη της κατάληξης &pws=0 στο τέλος του url της αναζήτησης:

  Π.χ. Η αναζήτηση για τον όρο ‘μετάφραση‘ χωρίς κατάργηση της προσωποποίησης είναι η εξής:

  http://www.google.gr/#hl=el&source=hp&biw=1920&bih=815&q=%CE%BC%CE%B5%CF%84%CE%AC%CF%86%CF%81%CE%B1%CF%83%CE%B7&aq=f&aqi=g10&aql=&oq=&fp=40640d67726bcfbe

  και η ‘απρόσωπη’, καθαρή αναζήτηση η εξής:

  http://www.google.gr/#hl=el&source=hp&biw=1920&bih=815&q=%CE%BC%CE%B5%CF%84%CE%AC%CF%86%CF%81%CE%B1%CF%83%CE%B7&aq=f&aqi=g10&aql=&oq=&fp=40640d67726bcfbe&pws=0

  Δοκιμάστε να δείτε εάν παρουσιάζονται σημαντικές διαφορές πριν και μετά.

  2) Εγκατάσταση σχετικού plugin στον Mozilla Firefox (δυστυχώς δεν υπάρχει ακόμη για το google.gr) – URL: http://yoast.com/tools/seo/disable-personalized-search-plugin/
   

• Dimitris 12:58 on 21/01/2011 Permalink
  Tags: google, Internet ( 3 ), SEO ( 12 ), SEO tool, SEO Translation ( 8 )   

  Google’s SEO Starter Guide 

  

  “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. Google thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

  Google’s Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. This guide contains many illustrations, pitfalls to avoid, and links to other resources that help expand the explanation of the topics. So, now there is a simple answer to the question, “I’m new to SEO, how do I improve my site?”. Just take a look at the list of best practices recommended by Google.”

  And if that’s not enough for you, the SEO Starter Guide is now available in 40 languages!

  Continue reading “Google’s SEO Starter Guide” »
   

• Dimitris 12:22 on 23/11/2010 Permalink
  Tags: Blog commenting, SEO ( 12 ), SEO tool   

  “NoFollow” = No Thank You! 

  An SEO issue that has been debated a lot is that of imposing “NoFollow” on your blog’s comments to prevent Pagerank leakage. There are two schools of thought on this: People on one side believe that placing a nofollow tag in the outgoing links of their blog’s comments will prevent “PageRank leakage”. In other words, they believe that they can link to websites without Google counting them as outgoings links from their web page. This strategy has also been endorsed by many big websites, like Youtube, Google, Proz on certain elements of their interface. (But as some of those websites depend heavily on how ‘cool’ they are, doesn’t this strategy make them ‘uncool’?)

  The other says that Google generally promotes good Internet citizenship and sociability. It wants you to link to other websites, and why would they penalize you for it? This, of course, provided these websites are somewhat relevant to yours and of decent quality. Google’s spider loves links, and the nofollow tag was not invented to save PageRank from being passed – it was originally created to help stop comment spamming on blogs*. Several Google employees have urged Webmasters not to focus on manipulating internal PageRank!

  I tend to agree with the second school. First, there are many useful wordpress plugins to fight comment spamming, and also the greatest weapon of all: moderation. If a commentator’s website looks something like: hhh.paris-hilton.com, then you might as well trash the comment alltogether. But providing this SEO opportunity to thousands of bloggers out there, will get you more quality traffic. Experts on your topic will start commenting on your posts, which is what blogs is all about anyway.

  The link in the comment can also itself be of SEO value to your blog. If you have a blog on Cars and your commentator’s link is “hhh.new-cars.com”, that little word (“cars”) adds to the SEO of your page. Also, we need to be aware that having our comments open and “dofollow” is a sign of good Internet citizenship. It’s an open invitation and shows good will. On the contrary, “nofollow” is like having a giant dog and electric wires outside your house while having invited your neighbours for a tea party: it doesn’t work that well, does it?

  To sum up, open and SEO efficient comments will help make your blog vibrant, crowded and relevant to its topic. There is nothing wrong with people wanting to comment mainly on blogs with “dofollow” comments. Most bloggers lead a busy life, so doing something with a dual effect is always preferable. So, open up!

  Make your Blogger comments “DoFollow”: http://goo.gl/k7jKq
  And here for WordPress: http://goo.gl/V3iDU

  Continue reading ““NoFollow” = No Thank You!” »
   

• Dimitris 21:17 on 21/11/2010 Permalink
  Tags: greek translation ( 2 ), SEO ( 12 ), SEO tool, SEO Translation ( 8 )   

  How does ‘SEO Translation’ Affect Creativity? 

  One issue that will be raised when the concept of “SEO Translation” comes to shape, will be that of creativity and linguistic freedom. Perhaps the basic function of SEO Translation has to do with determining the appropriate keywords and incorporating them into your translation. For a translator, this calls for the substitution of linguistically more appropriate words and phrases with the ones that “sell”. It’s somewhat similar with newspaper journalists being forced to use certain wordings or chunks of text in their articles, in order to side with the owner’s (usually questionable) interests.

  The difference in the case of SEO Translation is that the Owner and the Journalist are the same person: the Translator. Does this dual function create a conflict of interests? Can you really combine Marketing and “Art”? One easy answer to this dilemma would be that SEO and Translation should never get married. In cinema terms, it’s like Sylvester Stalone marrying Sandra Bullock or a walking and talking killing machine marrying America’s sweetheart. Who wants to see that? (I DO!) According to this train of thought, SEO should remain in the hands of big internet marketing firms and translation in the hands of translators.

  Unfortunately this would make more sense twenty years ago. During the current economic crisis, companies impose painful horizontal cutbacks and, as always, professional business services are the ones suffering more. For translators that do not have easy direct access to end clients, this means a severely decreased income. For this reason, freelancers are required to add more services to their portfolio and provide an integrated service to potential new clients. SEO is a service that translators can (potentially) master and it has been on the borders of the localization process for years. Liquidity and other financial problems have led businesses to seek for “one stop shops” and integrated solutions with reduced cost. For the localization industry this has made clear that localizing a website without taking SEO into account is of little use to the end client.

  As for the issue of creativity, I believe that translators who are concerned about this do not really grasp the nature of the task. This is a combined marketing/translation task and has little to do with creativity…
  Continue reading “How does ‘SEO Translation’ Affect Creativity?” »
   

• Dimitris 22:20 on 19/11/2010 Permalink
  Tags: SEO ( 12 ), SEO tool   

  SEO Keyword Research: Google Trends 

  

  A great tool to help you in your SEO keyword research. Enter up to five keywords or phrases and see how often they are being searched by Google users. This tool, along with Google Keyword Tool, is extremely helpful for defining the best keywords for your website. According to the tool’s website:

  About Google Trends

  With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

  How does Google Trends work?

  Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. We then show you a graph with the results – our Search Volume Index graph.

  Located beneath the Search Volume Index graph is our News reference volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular search term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike. Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future. Below the search and news volume graphs, Trends displays the top regions, cities, and languages in which people searched for the first search term you entered.

  How accurate and up-to-date is the information provided by Google Trends?

  The data Trends produces may contain inaccuracies for a number of reasons, including data-sampling issues and a variety of approximations that are used to compute results. We hope you find this service interesting and entertaining, but you probably wouldn’t want to write your Ph.D. dissertation based on the information provided by Trends.

  Continue reading “SEO Keyword Research: Google Trends” »